Business Analytics and Entrepreneurial Success: A Study of the Influence of Data Analytics Capabilities on Startups’ Performance in Jordan
摘要
In the digital realm, each transaction gives rise to a diverse range of data. The practice of data analysis has garnered significant attention across various domains and contexts, exploring its potential benefits for different stakeholders in society. The primary objective of this research was to examine the impact of data analytics capabilities on startups’ performance. To attain this objective, a cross-sectional study was undertaken, involving the surveying of 267 managers engaged in startups operating within the e-commerce sector. Employing structural equation modeling (SEM), both the measurement model and the structural model of the research were meticulously validated. The findings of this study unequivocally demonstrated that data analytics capabilities played a pivotal and affirmative role in augmenting the performance of these startups. Consequently, a series of recommendations were delineated, with the most noteworthy suggestion being the strategic transformation facilitated through substantial investments in robust data infrastructure and advanced tools.