Use of Artificial Intelligence in Supply Chain Management

With over 100 million users globally, ChatGPT has become widely adopted in both personal and professional settings. However, when utilizing this artificial intelligence in professional environments, concerns arise about the accuracy and reliability of its content and statements. This study addresses these concerns by conducting a qualitative content analysis, drawing upon existing literature, to identify customer-oriented supply chain metrics. The intention is to later compare these metrics with the responses provided by ChatGPT. The findings of the analysis demonstrate a profound comprehension of Supply Chain Key Performance Indicators (KPIs), affirming the AI’s highly precise informational capability. Nonetheless, it is important to note that ChatGPT is continuously learning, and its results should not be solely relied upon without proper verification.