Evaluating the Success of Digital Transformation Strategy in Greek SMEs

Prior studies have neglected the significance of IS strategy in choosing and implementing the suitable IS according to situation, instead concentrating on the impact of digital transformation methods on performance and crucial elements that influence IS adoption. The use of strategy-as-practice is useless because there are no formal procedures in place, and no strategic planning has been done. This makes it impossible for management to use IS planning to gain a sustainable competitive advantage. In this study, we look at how the performance of IS is impacted by strategic processes and practices. The survey’s participants were 294 information technology managers from Greek SMEs. The results of the study suggest that top-level management should receive training on how to strategically apply IS planning to strengthen competitive advantage. In order to align the organization’s strategy and structure, it is also the manager’s duty to select the proper IT infrastructure. The findings aid managers in setting priorities for logistical tasks and in comprehending the importance of IS planning in this area.