Consumer Awareness and Customization of Footwear in the Context of the Idea of Industry 4.0: Analysis of Survey Results

This article focuses on the study of the relationship between consumer awareness and footwear customization in the context of the idea of Industry 4.0. An analysis of the results of a survey was conducted, focusing on key aspects such as consumer preferences for personalized products and the level of understanding of Industry 4.0 terminology. 261 respondents participated in the survey, including 223 (85.4%) women and 38 (14.6%) men. The purpose of the article is to conduct a survey and formulate conclusions based on the research hypothesis. The purpose of the survey is to learn about and assess the level of consumer awareness of shoe buyers vs. its impact on the development of shoe customization. The results show significant relationships between social factors and consumer awareness, particularly highlighting the influence of gender, age, education, and place of residence on purchase preferences. The analysis aims to provide a deeper understanding of the factors determining consumer choices in the context of product personalization and the implications of Industry 4.0 ideas on consumer awareness.