Promoting Sustainable Development Through Improving Green Banking Behaviour

This chapter provides readers with empirical evidence on green banking behaviour in Vietnam. Green banking has recently emerged as an ideal future model for banks, serving as a foundation for transitioning to a green economy and sustainable development. The study finds that subjective norms, attitudes toward the green bank, perceived behavioural control, and top management support directly affect green banking intention. Subjective norms had the most significant impact of all. All independent variables were found to affect green banking behaviour through the indirect contribution of green banking intention. Furthermore, green banking intention significantly influences green banking behaviour. The research findings imply effective solutions for promoting green banking behaviour in developing countries.