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Key Considerations and Future Directions of Patient Engagement, Behaviour Science, Ethical Considerations and Further Training for Psychologist

  • Sumira Riaz

摘要

Despite the increasing interest in patient engagement across pharma and beyond, there is still no clear framework or method of engaging and working across patient engagement solutions. All pharma companies are following internal protocols, some align, whilst others differ. This is not to suggest one is doing better than the other; instead, companies are keen to offer unique methods of patient engagement, and teams are learning how to work in the patient engagement space and measure the benefits of patient engagement solutions. Integrating psychologists across the pharma landscape is traditionally not a pathway taken by many newly qualified professionals. Despite the beneficial link, the training programmes lack insights into such a role. Psychologist keen to learn more about the pharmaceutical industry are unclear on how to learn and the expectations of such a role, which merits future training programmes.