Case Studies in Practice-Collobration: Pharmaceutical Professionals Who Have Collaborated with Psychologists

This chapter will take you on a journey through different examples of projects across pharmaceutical companies and how the health psychology approach can be implemented in practice. The three case studies offer a flexible methodology that is adaptable, providing a foundation on how to incorporate and leverage existing health psychology models and utilise them in different capacities. You don’t need to reinvent the wheel, but being adaptable is important. Health psychology is still relevantly new in industry, and the expertise and experience a psychologist can offer within this setting is endless because of the transferrable skills learned during training. Importantly, for this chapter, the three points to remember are as follows: