Building a Patient Engagement Strategy

This chapter provides an overview of a subset of health psychology models to support the development and formulation of interventions to improve patient engagement solutions and develop an effective engagement strategy using frameworks. The objective of these frameworks is to support the development of innovative methodologies to truly understand the premise of successful patient engagement. By building a strategy with clear measurements and vision, it provides both internal and external alignment, particularly for those working across pharma who are keen to develop bespoke offerings. The discussion focuses on a number of key models which I have utilised in practice; however, there are many more model available, if you choose to explore further.