The Impact of Big Data Analytics Capabilities on Decision Making at the Telecommunications Sector in Jordan

The current research aims to investigate the impact of big data analytics capabilities on decision making at the telecommunications sector in Jordan. The field of study consists of three existing Jordanian telecommunications companies (Orange, Umniah, and Zain). The population consisted of 700 top-level, middle-level, and operational managers. The research considered a questionnaire as a tool of measurement. 248 questionnaires were distributed; retrieved 204, and only 183 samples were suitable for further analysis through SPSS. Statistical techniques, such as descriptive statistics and then multiple regressions, were employed to test the hypothesis after confirming validity, and reliability. The research results show a significant impact of big data analytics capabilities on the decision making of the telecommunications sector in Jordan. Finally, according to the results, the research highlighted several recommendations for telecommunication companies, such as keeping focusing on the high implementation of big data analytics capabilities dimensions to reinforce their decision-making because it will help companies uncover the hidden knowledge of big data.