Exploring the Intersection of Managerial Innovation and Social Innovation: Embracing Convergence and Divergence for a Harmonious Moroccan Society

Purpose: This article explores the distinctions and commonalities between social innovation and managerial innovation in Morocco within the context of contemporary organizational practices. Methodology/approach: Through an analysis of the current literature in both fields of study, this paper presents a comprehensive framework, encompassing theoretical approaches, conceptual dimensions, and identified literature gaps. Findings: Significant disparities exist between management and social innovation concerning their theoretical and conceptual foundations, while both share some commonalities, such as the focus on social relations, their generation, adoption, and diffusion processes. Research limitations/implications: By integrating other types of innovation into the theoretical framework, we can conduct empirically oriented research and broaden our exploration of various innovation types. Originality: This paper makes a valuable contribution to enhancing our comprehension of innovations in Moroccan context. It achieves this by jointly analyzing innovations, such as managerial and social innovation. Few researchers have undertaken such a comprehensive examination of these types of innovations together.