Crafting a Leadership Edge: How a Small Business Stays Future-Focused While Navigating the Present

The COVID-19 pandemic created many challenges. One of the most significant was acceleration of an already existing disruption related to online communication—specifically, increased social media usage and engagement with digital communities. Viewing this disruption in a more positive light, and as an opportunity, allowed edgefactory—a creative works company with world headquarters in Orlando, Florida—to expand future-focused activities while navigating the present. The executive team at edgefactory saw value in evolving their business and employee culture as they readied the team for growth-minded scaling in a reimagined events industry. The company partnered with The Leadership Hospital, a firm specializing in leadership development and workforce development, to ensure business sustainability through futures-oriented leadership, organizational policies, and progressive management strategies to respond to rapid change and disruptions in the marketplace. By staying future-focused while navigating the present, edgefactory offered new and differentiated services to their clients, exceeded client expectations, received positive results from internal engagement surveys, increased annual revenue, and sustained healthy profit margins.