Promoting Self-image in the Online Environment

Self-image refers to how we perceive our own physical, emotional, cognitive, social, and spiritual characteristics. The way we perceive ourselves depends on the degree of self-esteem (self-appreciation, self-respect, self-acceptance) that we have. The purpose of the chapter is to analyze the concept of self-image, through the two facets, self-appreciation, and self-criticism, starting from the values of youth promoted in the online environment. At the same time, the necessary steps to build a personal communication strategy are identified, through which is promoted the self-image of youth in the online environment, to obtain a job. Personal branding in the online environment, focused on authenticity and good reputation, has an impact on career, job, personal and family relationships, all under the careful evaluation of public opinion. In the end, Public Relations techniques, and practices specific to the online environment are described, by which people can avoid image blunders and emotional trauma.