The Intention Toward Green Electrical Products in Johor Bahru

The research on Malaysian consumer perceptions toward environmental items is still insufficient. This study used an extended regression model to anticipate customer intent to purchase green electrical items in Johor Bahru area. Consumer intentions to purchase green electrical items were studied by examining the consumer attitude toward green products, the norms, and control toward perceived behavior. The study extends to the area of the role of government, awareness toward the environment, and environment concerns. Responses from 384 respondents in total were gathered for this poll. The following hypotheses were put to the test using a regression analysis. According to the study, customer intentions to buy green electrical products are significantly and significantly influenced by attitude, subjective norms, the role of government, and environmental concern. This study confirmed that an extended theory of planned behavior is applicable to study consumer behavior. In Malaysia, the government, entrepreneurs, and producers must play a significant role in fostering favorable customer behavior toward green products.