Creating Study and Research Path for University Teacher in the Social Sciences: ProfessorLab Marketing Device

Given the lack of systematized continuous training for university teaching professionals in relation to general pedagogical content, each university develops its own programs to homogenize the practice of its faculty. It is worth adding the differences between affiliation rates and existing university teaching experience between adjunct and tenure-track university teachers. The study and research paths for teacher education (SRP-TE), are proposed here as a conceptual and methodological framework that works towards systematizing the continuous training need for university teachers. The paper presents the results of the modular application of the SRP-TE framework for a particular case of a marketing teaching team, at Tecnocampus (Pompeu Fabra University). The application of the method allows reaching high degrees of dialogue in relation to: (1) the pedagogical methodology between teachers of the same field of knowledge, (2) the conceptual epistemological consensus of the teachers at the same faculty (whether adjunct or tenure-track positions) and (3) the production of teaching materials that allow the homogenization of the teaching work for each university center.