Factors for Digital Entrepreneurship Success on the African Continent: A Systematic Literature Review

Researchers have widely recognized the vital role of technology within the small business context. This recognition appears actuated by a set of related local and international drivers. These drivers include (and are not limited to) globalization affecting business operations. Some have even argued that introducing technology within the business space is a new form of globalization. However, as far back as the nineteenth century, calls to explore the role technology could play in leveraging business performance, especially among small businesses, began to take center stage. This has led to growing calls for the need to understand how organizations may need to respond to this new form of globalization. We explore the capabilities as motivators that influence the success of digital entrepreneurship on the African continent. A systematic literature review was conducted. A total of twenty articles from the African continent were included in the analysis. Notably, the factors needed for digital entrepreneurship success include the need to balance human and technology capabilities, summarized as a Context-Structure-Technology (CST) nexus. Based on this finding, the chapter proffers suggestions on how digital entrepreneurship development can be supported. The findings can be helpful to policymakers in their quest to propel the digital entrepreneurship space on the African continent.