A Conceptual Framework to Improve Export Performance via E-Management and Commercial Diplomacy

This study proposes a conceptual framework that integrates e-management and commercial diplomacy to improve a business’s export performance in the Saudi organizational context. The framework draws on the theoretical foundations of e-management, which provides businesses with the tools and techniques to manage their operations more efficiently and effectively, and commercial diplomacy, which enables businesses to build and maintain strong relationships with foreign governments and other key stakeholders. The conceptual framework provides businesses with a comprehensive approach to enhance their export performance, increase their competitiveness, and maximize their profitability in the global marketplace. This study lays the groundwork for further empirical research to assess the effectiveness of the framework and identify areas for improvement. Such research could involve case studies of businesses that have implemented similar frameworks or businesses that have not yet done so, to identify the potential benefits and challenges of implementing the framework. Overall, the proposed framework has the potential to revolutionize the way businesses approach international trade and achieve sustainable growth in the global marketplace.