Leveraging Soft Power: A Study of Emirati Online Journalism Through Arabic Topic Modeling

This study examines Emirati soft power strategies based on Arabic online journalism by analyzing and categorizing posts and comments on the Facebook pages of Arabic newspapers. This study focuses on the Facebook pages of five Emirate journals, encompassing 60,619 posts and comments. Applying Arabic topic modeling, this study identifies prevalent themes and sheds light on how the United Arab Emirates (UAE) employs digital media to influence global perceptions. This analysis enriches the discourse on digital diplomacy by offering insights into modern diplomatic practices and the role of media in international relations. It underscores the synergy between Emirati soft power efforts and Arabic online journalism, contributing to the current understanding of contemporary diplomacy’s digital dynamics.