Behavioral Intention to Participate in Crypto Investment: The Role of Exchange Reputation

As cryptocurrencies continue to gain mainstream recognition and popularity, social science research is becoming increasingly essential in understanding the factors contributing to their rapid growth and integration into financial investment. Based on the opportunities of this phenomenon, this research will be conducted to look at the antecedents of a person’s behavioral intention to invest in crypto assets. Our research will observe an individual’s choice to invest in crypto assets using social exchange and planned behavior theories. In this study, a construct closely related to crypto assets is also added, namely exchange reputation. We conducted an online survey involving more than 150 crypto asset investors in Indonesia and employed structural equation modeling—partial least square (SEM-PLS). Our research concludes that behavioral intention to participate in the crypto investment depends on how much the investor’s perceived positive impact influences their investment attitude. This study also demonstrates that platform reputation moderates the relationship between attitude and behavioral intention to engage in cryptocurrency investment. Finally, we discovered that the perceived negative impact does not influence the willingness to invest in crypto assets.