Kidfluencers and the Commodification of Childhood: A Comprehensive Review and Research Agenda in Contemporary Entertainment

In the realm of contemporary entertainment, the phenomenon of kidfluencers has captured the imagination of young children, opening up new avenues for engagement and enjoyment. Kidfluencers, who are children themselves, participate in creating and sharing captivating visual content on popular social media platforms like YouTube, Instagram, and TikTok. However, despite the growing interest in this trend, there is a need for a comprehensive overview of the literature to move the research forward. This chapter provides an in-depth exploration of the world of kidfluencers, offering insights into their impact on young audiences. It offers a comprehensive review of existing research on kidfluencers, shedding light on the dynamics of this unique form of online content creation and consumption. Additionally, this chapter outlines potential future research directions, inviting scholars to delve deeper into this fascinating domain. By delving into the world of kidfluencers, this chapter seeks to not only inform readers about current trends but also stimulate discussion and reflection on the implications of this phenomenon for both children and society as a whole.