Early Results from a Study of GenAI Adoption in a Large Brazilian Company: The Case of Globo

Given the nascent and evolving nature of the latest generative AI tools, there is little advice as to how best adopt generative AI tools within software teams or what benefits and concerns can be expected. In this chapter, we share the experiences of Globo, a large media group that has recently begun to adopt OpenAI ChatGPT and GitHub Copilot for software development activities. We describe Globo’s adoption approach and provide early insights into potential benefits and concerns in the form of eight initial lessons that are apparent from diaries kept by developers as well as semi-structured interview with them. Among the lessons learned are that the use of generative AI tools drives the adoption of additional developer tools and that developers intentionally use ChatGPT and Copilot in a complementary manner. We hope that sharing these practical experiences will help other software teams in successfully adopting generative AI tools.