An Evolutionary Game Study on the Behavioral Strategies of Carbon Label Stakeholders Based on Prospect Theory

The development of a carbon labeling system is important for the realization of China’s “double carbon” goal, but the development of carbon labeling is limited by the interlocking interests of all parties involved in carbon labeling at this stage. In this chapter, we construct a “government–enterprise–consumer” evolutionary game model based on prospect theory, analyze the interaction mechanism of the main stakeholders and the key factors affecting the strategy evolution of the game subjects, and use MATLAB to conduct simulations, aiming to provide suggestions for the development of China’s carbon labeling system. The results show that the government is less sensitive to the carbon tax rate, while enterprises are a certain degree sensitive to the carbon tax rate; enterprises are more sensitive to government subsidies than consumers; and consumers’ low-carbon awareness has a certain impact on consumer strategy choice.