An Exploratory Factors Analysis Study on Current Value Added Activities for Customer at Hypermarket During Covid-19

This research seeks to assess an exploratory factor analysis study on current value-added activities for hypermarket’s customers at Seri Alam during Covid-19. Due to occurrence of COVID-19, customers in hypermarket and retail services need a good safety precaution that could help them gain confidence to shop Alam during COVID-19. The aim of this research was to classify the factors of current value-added activities of customers in in hypermarket at Seri Alam. There are four factors on customers value-added activities that can be obtained from seven journals that have been chosen in past journals. Due to the fact that the factors are less than the researcher expected, the value stream mapping (VSM) technique will be used in order to find more value-added activities that could help researcher to identify more factors. The data collected are analyzed by using Statistical Package for the Social Sciences (SPSS) software and the findings were put in the new conceptual model. In conclusion, there are nine activities with three different categories as a factor of current value-added activities for hypermarket’s customers at Seri Alam during COVID-19.