Media and Environmental Activism: Growth Parameters and Agenda Building in Indian Context

Media and environmental activism are essential in driving sustainable development in India, with media playing a crucial role in highlighting environmental concerns and fostering public awareness. The digital and social media revolution has augmented coverage of environmental issues and spurred the emergence of new environmental movements exploiting media’s power, activists can advocate for environmental causes effectively, necessitating enduring partnerships between media and activists. This paper examines the dynamic relationship between media and environmental activism in India, tracing their growth trajectories and exploring agenda-setting mechanisms. It underscores media’s role in shaping public discourse on environmental issues and advocates for collaborative efforts between media and activists to tackle environmental challenges. In real meaning, media and environmental activism synergize to foster a more sustainable and eco-conscious India.