Measuring the Impact of E-Commerce on the Economy

This chapter examines various aspects concerning the impact of e-commerce on the economy. It analyses the impact in microeconomic and macroeconomic terms. The role of the Covid-19 pandemic in accelerating the shift to e-commerce from traditional trade is analysed. The chapter also analyses the impact of e-commerce on the labour market, creating new occupations while potentially phasing out others. The impact of e-commerce on aspects such as reducing barriers to entry and extending the life of products is presented. Additionally, selected aspects of online marketing and its impact on the loss of consumer privacy are discussed. The impact of e-commerce on changing consumer habits is also analysed. The impact of e-commerce on tax avoidance is also briefly examined.