Theoretical Underpinning

The premise of this book is the intersection between language ideologies and language usage in South African television. This chapter aims to connect these two fields of inquiry to form a sufficiently robust theoretical framework for data analysis in the subsequent chapters. This chapter outlines theoretical issues concerning language ideologies and usage in popular culture. The chapter starts by discussing the concept of ideology. It then discusses what constitutes a language ideology and offers a few examples of language ideologies in different settings. The last section of the chapter discusses the existence and implications of language ideologies in popular culture.