Rewrite the Future: Helping Hollywood Accelerate Climate Solutions through Storytelling

Rewrite the Future is an initiative of NRDC (the Natural Resources Defense Council) launched in 2020 to help Hollywood tell stories about climate change. Our team assessed the social impact entertainment landscape and interviewed over 50 entertainment professionals. We determined that concerted advocacy, outreach, and education were needed to position climate entertainment as a powerful strategy for social change. We developed a program offering climate storytelling events, workshops, consultations, publications, and diverse partnerships. The centerpiece of Rewrite the Future is climate story consulting to help entertainment-makers engage creatively with a range of topics that best pertain to their show or film. Consultations are customized to interact with each story on its own terms and defer to storytellers’ expertise in entertainment. Early outcomes of Rewrite the Future’s programs will be reported including successful story placements and evidence of a growing community of climate story practitioners in the entertainment sector.