Visual Communication of Sustainability: A Study on the Efficacy of SDG Icons

This study examined the level of understanding of the Sustainable Development Goals (SDG) icons among individuals residing in Chiba City and Tokyo, Japan, as a case study. The complexity of the icons, as well as cultural and linguistic factors, have contributed to a notable deficiency in comprehension, despite their extensive utilization. According to the survey findings, a considerable majority of respondents, specifically 86.2%, encountered challenges in comprehending the icons, while an even higher percentage of 89.2% lacked knowledge regarding the intended meanings of certain icons. The results of the study indicate a need for the implementation of culturally responsive design, educational programs, and effective dissemination of information regarding the interrelated nature of the Sustainable Development Goals (SDGs). This emphasizes the critical role of design in effective communication and global awareness. The study lays the foundation for adaptive, culturally sensitive redesigns of the SDG icons. Furthermore, the findings could inform broader strategies for public engagement and education in sustainable practices, contributing to a more inclusive approach to achieving the UN's Sustainable Development Goals.