Malay-Bumiputera Halal Herbs Industry in the Post-pandemic Context: Developing SME Performance Through Economic Stimulus Packages, Supply Chain Management, and Internationalisation

A majority segment of Malaysia’s population comprises indigenous MuslimMuslim Malay-Bumiputera, many of whom are involved in traditional industries, such as halal herbs. In the past, numerous economic programmes and packages have been implemented by the government to improve the industry’s supply chain management and strengthen its participation in international business. Unfortunately, most of these programmes have been disrupted by the recent COVID-19 outbreak and the Russia–Ukraine war, followed by consecutive changes in the country’s political leadership. To enhance the internationalisation process and firm performance of Malay-Bumiputera halal herbs SMEs, the current government must introduce new plans or packages which can stimulate the economy and address the above-mentioned issues in the post-pandemic environment. Based on the Resource-Based View theory, the arguments forwarded in this chapter connect economic stimulus packages, supply chain management, internationalisation, and firm performance of halal herbs Malay-Bumiputera SMEs in a single theoretical framework.