The Relationship Between Motivation and Destination Characteristics as Drivers of Tourism Entrepreneurship: Insights from the Central Region of Portugal
摘要
Entrepreneurship is an essential process for the competitiveness and innovation of tourist regions, especially considering the impact of the COVID-19 pandemic on tourist destinations (Long 2017). Since then, territories have been transforming and adapting, competing to attract the interest of businesses, entrepreneurs and investors looking for profitable regions. This increasing competitiveness and fluidity of tourism destinations has sparked a debate on entrepreneurial motivation as a new paradigm for tourism development.