Is Tourist Satisfaction Able to Moderate Emotional Experience and Destination Image on Word of Mouth and Revisit Intention?

Tourism is a trip undertaken for recreation or holiday with family or friends to relieve fatigue temporarily. Tourism can make us enjoy the trip like a vacation to fulfill our own desires. This research aims to explain and analyze tourists’ experiences and satisfaction with the image of destinations in Bali. Quantitative methods were used in this research. The research model uses structural modeling—partial least squares (PLS-SEM). This research analysis tool uses SMART PLS. The number of samples in this study was 125 respondents. The research results show that Emotional Experience has a positive influence on tourists during their trip and is one of the most important factors in determining the level of destination image. Emotional experience also has a significant influence on WOM and tourist satisfaction. Destination image has a positive influence on revisit intention. The results of this research show that tourism satisfaction has a significant effect on revisit intention and is able to recommend word of mouth. The use of respondents with many other tourist destinations can be used for subsequent research.