Analysis of Online Taxi User Satisfaction: Experience from Grab Indonesia

The purpose of this study is to measure the effect of service quality, information quality, and systems quality on user satisfaction with the Grab application among S1 Regular Accounting at the Faculty of Economics and Business at the University of North Sumatera. This study used a quantitative approach and the type of research is cross-sectional and survey method. The population of this study is all active students in S1 Regular Accounting, Faculty of Economics and Business at the University of North Sumatera and the total of the sample is 269 students. In this study, data was collected using an online questionnaire. The results of this study show that service quality, information quality, and systems quality have a positive and significant effect on user satisfaction with the Grab application.