AI-Driven Employee Engagement: Transforming Banking Workforce Dynamics Using the BEULA Model

This research investigates how effective implementation of Artificial Intelligence (AI) can revolutionize HR practices and contribute to a dynamic and engaging work environment within the banking sector of the GCC countries. Constructs are identified through a literature-based investigation, incorporating research, industry reports, and case studies from leading banks. The study enriches our comprehension of the pivotal elements and dimensions of AI acceptance, challenges, and opportunities of AI, while contributing to the enhancement of employee engagement. It introduces the BEULA AI Model, which serves as a valuable tool for HR managers and employees, aiding in application of AI tools for improved staff engagement. It also takes into account the cultural and ethical aspects to the GCC context and offers recommendations that emphasize phased implementation prioritizing employee development and ethical considerations when deploying AI. Finally, it concludes with a discussion on emerging AI technologies and their potential impact on the future of the banking sector.