Empowerment in Mosque Tourism Sustainability: Facilities Management (FM) Strategy

A mosque is a sacred place of worship for Muslims. Nevertheless, it also become a one stop centre that is always visited by the local community and outside visitors. However, disagreements over the mosque’s condition would frequently arise. The cleanliness, size, design, layout, and other aspects of the mosque’s facilities frequently cause users to express dissatisfaction. In the tourism industry, loyalty is crucial since travelers are the ones who return to a location or suggest it, which is a deciding element in tourist site management. Facility management (FM) is the process of ensuring that an organization’s physical environment and services meet its essential operations and objectives. FM is critical to generating and sustaining a pleasant customer experience, which can lead to loyalty and retention. Thus, this study aims to look into the efficacy and applicability of the FM approach to mosque tourism sustainability. The study’s purpose is to highlight that implementing a management platform based on FM principles can give a better foundation for facilitating the process of mosque tourism sustainability. This qualitative research encompassed a systematic study involving philosophical and academic perspectives with past works of literature. Due to the fact that this study involves library research from various primary data sources, library studies and critical analyses were used to evaluate relevant resources, data, and knowledge on mosque tourism and FM, particularly tourist attraction and loyalty concerns. This study concludes that function of mosque can be optimized not only as a main place of worship but also as a tourist destination through an effective FM strategy. According to the study, an excellent FM could promote mosque tourism by creating a pleasant environment for users to flourish the mosque and attracting the curiosity of tourists, particularly non-Muslims, to obtain experience in comprehending Muslim worship. It is hoped that efficient mosque tourism management will provide tourists with information and great experiences at mosques.