The Antecedents of Tourist Satisfaction on Heritage Tourism Authenticity: A Systematic Literature Review

Authenticity, which historically has an exclusive and rare value at this time is starting to be influenced by modernization. This is mainly driven by changes in market demand on tourism and hospitality industry. Many studies have emerged to analyze the effect of authenticity on tourist satisfaction due to this change. However, there has been no comprehensive analysis of the existing literature that examines the knowledge of authenticity of heritage tourism on tourist satisfaction at this time. The purpose of this review is to provide academics and tourism stakeholders with an up-to-date picture of tourist satisfaction research in the context of heritage tourism. This article uses Preferred Reporting Items for Systematic review and Meta-Analysis (PRISMA) analysis to review 35 articles in academic journals. The study showed that in addition to the value of authenticity in heritage tourism, experience and perceived authenticity are also factors that cause tourist satisfaction with heritage tourism.