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Corporate Social Responsibility: A Multidimensional Approach to Sustainable Growth and Community Engagement—The Case of Almarai Company

  • Marwan Milhem,
  • Ali Ateeq,
  • Ranyia Ali,
  • Mohammed Alzoraiki

摘要

This paper provides a comprehensive analysis of the Corporate Social Responsibility (CSR) efforts implemented by Almarai Company, a prominent player in the dairy business. The study also conducts a comparative examination of these initiatives in relation to prevailing practices within the industry at large. Utilizing a mixed-methods methodology, this study evaluates the effects of Almarai’s corporate social responsibility (CSR) practices on both sustainable growth and community participation. The findings of the research demonstrate that Almarai’s endeavors in environmental sustainability, community involvement, employee welfare, and ethical supply chain management are in accordance with worldwide trends in corporate social responsibility (CSR), while also displaying a notable emphasis on the regional context. The results underscore the efficacy of Almarai’s corporate social responsibility initiatives in bolstering brand reputation, fostering stakeholder confidence, and promoting sustainable company expansion. This paper presents strategic suggestions for Almarai and other firms operating in the dairy sector, highlighting the need of adopting localized, creative, and stakeholder-focused corporate social responsibility (CSR) initiatives. Furthermore, it delineates prospective avenues for future study to delve further into the ramifications of corporate social responsibility (CSR) within this particular industry.