The Digital Transformation of Hybrid and Virtual Meetings and Events in the Greek Meetings Industry

The COVID-19 pandemic has changed the way conferences and events are organized. The need to avoid congestion and minimize transportation has resulted in a shift toward virtual platforms. Our work aimed to compare the attractiveness of virtual and physical meetings and events using a comprehensive questionnaire and literature review. Our research revealed that younger individuals prefer to participate in virtual events, whereas older individuals favor physical participation. In-person congresses offer a more stimulating experience than virtual ones that need to adopt ways to enhance interactivity in order to attract a wider audience.