The Co-evaluation of a Circular Economy Self-Assessment Tool for Hotels

Participating in the circular economy can be a challenge for small and medium hospitality organizations. To examine this problem, within the InnoEcoTur research project, we have created an evaluation tool together with different stakeholders that has followed a participatory process from development to evaluation, as explained in this paper. The co-evaluation of the tool allowed us to refine and adapt it to the real environment of hospitality organizations, improving its usability and potential user experience. The methodology that we have applied for co-evaluation is an unmoderated, remote, and exploratory usability test, developed from the literature and primary information obtained in the research project. This test has been completed by some experts in the sector. The results show that it is a useful tool, but it must be accompanied by some training, network support, information about suppliers, and consultancy when some specific data need to be retrieved or calculated. The results are relevant to hospitality organizations and their suppliers, as well as for circular economy policymakers.