The Influential Role of Organizational Culture and Behaviour of Wood Companies in the Communication of Products in the Tourism Economy

Undeniably, wood businesses within the tourism industry are presently undergoing a trajectory of development, grappling with a myriad of entrepreneurial challenges stemming from the systematic surge in tourism experienced in Greece during the post-covid-19 era. The wood industry holds a distinctive allure, exemplifying a discernible positive progression within the sector. This research endeavours to delve into the realm of organizational culture and behaviour exhibited by wood businesses, specifically with regards to promoting products within the tourism economy. Additionally, the study will scrutinize the works of fellow researchers and proffer recommendations for further augmentation. The employed methodology rests upon a foundation of comprehensive literature review, text analysis, and exploration of pertinent secondary sources. The anticipated outcomes of this investigation aspire to illuminate the profound impact of organizational culture and behaviour within wood businesses on the efficacious promotion of products within the dynamic landscape of the tourism economy.