Linking Destination Attributes and Overall Satisfaction in a Cultural UNESCO World Heritage Site Destination

This study explores the linkages between satisfaction with destination attributes and overall satisfaction in a coastal UNESCO World Heritage Site cultural destination. The study is based on a representative sample of 600 tourists and uses exploratory factor analysis to unveil the underlying factors of bundled destination attributes. The relationship between the factors obtained and overall destination satisfaction based on affective, cognitive and fulfilment components is analysed in the next step. The study results provide implications for effective destination marketing and management and directions for future studies on the subject.