Influencers on Instagram, These New Muses Who Revolutionize the Modes of Consumption!

In a context of digital mutations and with the advent of social networks, the social presence of new celebrities, especially on Instagram, has emerged: we now speak of influencers, a renewal of the concept of “ambassador” of a brand. These new stars appeared on social media gave birth to a new digital marketing strategy, which is influencer marketing, a marketing practice that relies on the recommendations (we will also talk about electronic word of mouth) of these digital influencers as a communication tool in order to impact the consumer’s buying behavior and revolutionize the consumption rituals in the same way their presence on social media has left́ room for a new business opportunitý for companies, indeed, influencer marketing has become invaluablé for brands since influencers are able to interact directly with the target audience and thus get a privileged access with them.