Mapping Methodology Edugramers: A New Field

The use of Instagram in education has aroused the interest of content creators who are dedicated to promoting learning through their accounts, which has motivated the interest of researchers to learn more about the phenomenon of edugramers. Being a new field, there is no fixed methodology to analyze these educational influencers, for this reason, this study explains the mapping methodology used to identify and characterize edugramers in Latin America, addressing the different approaches and methods used to identify these influencers, to contribute to the establishment of clear criteria for their recognition and assessment in the educational field, determining the successes and shortcomings of such research practices. The results suggest that data triangulation is the ideal way to corroborate the information obtained by each research method and that, above all, the researcher’s knowledge of the subject will be essential to discern between those profiles that correspond to the research criteria and those that do not.