Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading
摘要
In this chapter, we discover, through the iPhone and Jaeger-LeCoultre cases, how reading the minds of luxury shoppers is key, and how hormones, male-to-male competition, and the sense of vibration have an impact on the whole industry. We will also see how to attract local and global luxury shoppers with KaDeWe.