Educommunication as a Communicative Strategy for the Dissemination of Cultural Programs

Educommunication is the exchange of ideas, knowledge, messages and information; this same allows a broad criterion in the meaning of the environment, its characteristics and development that highlights a territory from any place. Likewise, culture and educommunication are closely interrelated. Both require various forms of communication to thrive, create, be re-created and shared. Consequently, culture shapes much of the content and forms of communication. Together, culture and educommunication have the capacity to produce and disseminate a great wealth of information, knowledge, ideas and content, contributing to the expansion of people's options in bringing values ​​and identity to life, thus creating favorable environments for people-centred development. The communicational dimension of this research will examine the degree to which educommunication and the spaces of cultures that may arise positively interact. In addition, this is promoted by evaluating the right to freedom of expression, the existing opportunities to access the media and the content they transmit, and finally the offer of local production in the traditional media (radio), a pleasant, friendly and compatible option in an environment that lacks cultural spaces; mostly media that cover a vast and extensive transmission of content. This research is done with the need to recover and strengthen spaces in cultural programming, so that the public shows interest in their identity; the objective will be that Educommunication allows enriching cultural programming and this; in turn is transmitted within appropriate spaces in traditional media. The proposal of this study is that the dissemination of various areas of history be carried out, which creates interest in citizen learning, forming a society of high knowledge of training spaces. Communication processes are also pedagogical components that enrich learning, since in this way the stations will impart knowledge that will build an educational field. In addition, this will allow the development of critical thinking when consuming programs broadcast by a traditional medium.