Enhancing Human-Computer Interaction: An Interactive and Automotive Web Application - Digital Associative Tool for Improving Formulating Search Queries

This research paper abstract delves into the critical role of search engines in the digital economy, enabling efficient access to information, products, and services. It emphasizes the importance of query formulation in information retrieval efficiency, particularly for businesses in today’s data-rich environment. The study introduces the Interactive Digital Associative Tool (IDAT), designed to enhance human memory and conceptual thinking by establishing connections between Google search results and related terms. This leads to insightful linkages and improved query formulation, ultimately boosting profitability and productivity. The IDAT’s online accessibility supports conceptual innovation in education and business during digital transformation. The study’s primary goal is to enhance human-computer interaction (HCI) through IDAT implementation. An experiment involving 14 users revealed that query formulation proficiency increased from 51.0% to 88%, with query time reduced from 113.0 to 61.0 s, highlighting IDAT’s substantial impact.