Usefulness of Design Thinking in Polish Cultural Institutions

The purpose of the article is to analyze the management of Polish cultural institutions in the context of design thinking - Design Thinking. As a result of the breakthrough that was the process of development of the Internet, cultural institutions faced the need to combine human resources with software and technical infrastructure, enabling them to take care of a unique, competitive experience for users of the cultural sector. The “service logic” (Service Dominant Logic) characteristic of the 21st century, assuming in its paradigm, the transformation of the recipient-customer into a prosumer, i.e. an individual who co-creates the service and has an impact on its final shape, emphasizing the tailoring of services to the needs of users has become a fact and a necessity for the continued existence of the development of Polish cultural institutions.