Is Attitude Towards Technology Use Powerful Enough to Moderate the Social Influence on Usage Behavior? A Study on an E-Healthcare Application for Generation Y in Jakarta

Will the post-COVID-19 pandemic produce the same urgency for many things as the pandemic, including health-care awareness? Does this also apply to members of Generation Y? This is the context for this research, which also includes generation Y, which tends to be more conscious or concerned about health services that are valuable and can be accessed at any time. This need is also what drives the importance of health services in digital form, such as in an application. The study employs a quantitative technique based on PLS-SEM modeling. This study uses SMART PLS 4.0 as an analysis tool. This investigation included 110 samples. A survey containing a questionnaire is used to collect data. On a scale of one (strongly disagree) to five (strongly agree), According to the findings of this study, social influence has a role in affecting the attitudes and behavior of generation Y in Jakarta when it comes to using health care applications. This is due to generation Y’s proclivity to evaluate the effect of others around them and to pay specific attention to attitudes and usage behavior of health service applications. This study has limitations due to the use of only one generation and one region, as well as the absence of other personal criteria.