Revisit Intention Post Covid-19: Destination Social Responsibility, Destination Image, and Perceived Health Risk at the Five Super Priority Destination

Exploring the Effect of Destination Image and Social Responsibility on Tourists’ Revisitation Intentions in the Post-Covid-19 Era, with perceived health risk as a moderating factor. Research take place in five super priority destinations in Indonesia. It adopts a descriptive research design with a quantitative approach, gathering primary data through the distribution of questionnaires. This research involved 234 members of the community tourism group (Generasi Pesona Indonesia/GenPI). The methods used for data analysis include descriptive analysis and Partial Least Squares (PLS) analysis, with a significance level set at 5%. The research outcomes reveal the following: (a) The social responsibility of a destination exerts a noteworthy and beneficial influence on tourists’ intentions to revisit, (b) The image of a destination exerts a substantial influence on tourists’ intentions to revisit, (c) The perceived health risk does not act as a moderating factor in the connection among destination social responsibility and tourists’ intention to revisit, (d) The perceived health risk does indeed moderate the influence of the destination’s image on tourists’ intention to revisit, with this moderating effect being negative in nature.