Toolkit for Multi-vector Adaptation and Development of Corporate Culture of International Companies

The article provides recommendations on the choice of analytical tools, the use of which is aimed at optimizing decision-making regarding the adaptation and development of the corporate culture of an international company, taking into account the country of origin factor, sectoral features and specifics of the socio-cultural environment of the countries of presence. Four main factors that shape the need to adapt the corporate culture of an international company to the conditions of the host countries have been identified: national cultural characteristics of the country of origin and the country of base, which are estimated on the basis of the 6-D model, and provide for the calculation of the indicator of the level of cultural distance; internal corporate standards and target orientations of the company, which, together with the industry specifics of the activity, determine the optimal type of corporate culture of the company based on the OCAI method; the form of foreign operations in accordance with the depth of integration into the foreign socio-cultural environment and the intensity of contractual/partnership relations with national entities.