Halal Awareness and Lifestyle on Purchase Intention

This study analyzed the effect of lifestyle on purchase intention, the effect of halal awareness on purchase intention, the influence of lifestyle on halal awareness, influence of lifestyle on purchase intention through halal. The research method was quantitative. The sample used was 560 respondents, stratified by sex, age, type of work, level of education, and total monthly income. The data collection technique used an online questionnaire distributed via social media on a Likert scale of 1–5. Data analysis used the partial least squares (PLS) model approach with SmartPLS 3.0. The size of the significance of the hypothesis support can be used by comparing t-tables and t- statistics. The hypothesis is accepted if the t-statistic value is higher than the t-table value (t-statistic ≥ 1.96). In the SEM-PLS analysis, two models were used: outer model analysis and inner model analysis. The measurement model (outer model) defined the relationship between each indicator block and its latent variables. The structural model (Inner Model) examined the relationship between the constructs. The findings of this study demonstrate that lifestyle has a positive and significant impact on purchase intention, halal awareness has a positive and significant impact on purchase intention, lifestyle has a positive and significant impact on halal awareness, and lifestyle has a positive and significant impact on purchase intention via halal awareness.