Borobudur Without Borobudur: An Alternative Tourism Development Based on Tourist Perspective

This research is aimed to analyze the alternative of tourism destination development in Borobudur area based on tourist perspective. The result of this research can be the suggestion for the authorities to develop new attractions in Borobudur to support tourism development after the limitation to go up to the temple. This alternative hopefully can help to spread the crowd in Borobudur area to keep the sustainability of the temple. This is quantitative research with conjoint analysis as its methods. The data was collected by spreading questionnaires to 106 respondents. The questionnaire contains 24 product combinations of accessibility, amenities, accommodations, activities, and ancillary services. The result shows that the most important attribute for respondents is activities. The result also shows that the most preferred combination for the respondents is the combination of using private vehicle, eating local food, staying in a star hotel, doing adventure activity around Menoreh Mountain and without any tour guides.